who we are
Headstrong
Athena has helped sharpen our organisation's mission and vision, enhanced our media performance and helped us identify a clearer vision about how to reach our most important constituencies.
Clients - Broadcasting Authority of Ireland
Project: Consultancy to conduct economic and environmental review of Irish broadcasting landscape
In June 2010 Athena Media was appointed to conduct a consultancy review of the Irish broadcasting market for the new Irish regulator the Broadcasting Authority of Ireland. The company was appointed following a tender competition and the project was led by Athena Media's MD Helen Shaw. The project was completed at the end of August 2010 and formed a key part of the BAI's strategic review, auditing the economic and environmental aspects of Irish broadcasting including digital television, public broadcasting and the transition online.
The project team was international by nature and international comparative work was a central part of its focus. The team included Hessel A. Spaink who is based in the Netherlands as well as Professor Robert Picard, a global expert on media economics and the business of media.
The project can be contacted via Athena Media 01 4883350.
If you wish to download a copy of the consultation document please click HERE
Read a copy of the report here