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case study - Headstrong
Project: Communications consultancy/training and media content production.
Headstrong is a new Irish NGO focused on solutions for youth mental health issues in Ireland and led by Director, Tony Bates. Athena Media has worked with the Headstrong team since April 2006 providing full communications support including the development of a communications plan, audio-visual documentary content creation, communications training and the project management of their website development and online needs. Athena Media is contracted to provide on-going communications support and development in 2007 in advance of Headstrong's launch later this year.
Athena Media worked with the Headstrong team, Matthew Hamilton and Dr Tony Bates from the conceptual stage of the organisation in April 2006 through its first public initiatives and launch. We assisted the group, which aimed to provide solutions for youth mental health issues in Ireland, on its business plan, branding, communications strategy and training. We devised a communications map for the project and developed audio-visual documentary content to assists its emerging identity and strategic vision. We used workshops to shape the team's communications thinking and provided consultancy reports to assist and shape its strategic thinking. We project managed its online needs and provided communications training and support in the run up to its launch in 2007.
Athena Media has been of enormous value to Headstrong as it has evolved from a concept into an organisation of seven people. Athena has helped sharpen our organisation's mission and vision, enhanced our media performance and helped us identify a clearer vision about how to reach our most important constituencies. We view Athena as an important, trusted partner in achieving key parts of our mission.
Director of Operations and Public Affairs, Headstrong