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Athena has helped sharpen our organisation's mission and vision, enhanced our media performance and helped us identify a clearer vision about how to reach our most important constituencies.
New ideas for the 21st century - throw out the media rulebookThis article was published in the December 6th 2009 edition of The Sunday Times and is an edited version of a speech given by Helen Shaw of Athena Media at the recent Cleraun Media Forum.
Read a PDF copy of the article HERE
Read the article at the Sunday Times online HERE